5 key insights into the current landscape of Women’s Football

Following updates from the latest FIFA Council meeting we decided to share five key insights into the current landscape of women’s football:

1️⃣ New FIFA Women’s Club Competitions: FIFA has confirmed two major tournaments - the FIFA Women's Champions Cup, set to launch in 2026, and the FIFA Women’s Club World Cup, debuting in 2028.

2️⃣ Growing investment in Women’s Sports: according to the latest Deloitte 2025 Sports Investment Outlook (published on March 5th), women's sports continue to establish themselves as a lucrative investment class, with rising team valuations, increased sponsorships, and expanding commercial opportunities.

3️⃣ Record-breaking transfers: in 2024, spending on women’s football transfers hit an all-time high of $15.6 million, more than 2.5x the previous year. A total of 695 clubs took part in international transfers (FIFA Transfer Report 2024).

4️⃣ A game-changing broadcast deal: FIFA and Netflix have signed a historic agreement to broadcast the 2027 and 2031 FIFA Women’s World Cups, marking a new era for global viewership.

5️⃣ Multi-club ownership in women's football is on the rise: more investors are expanding their portfolios to women’s football, reflecting the sport's growing business potential.

As Deloitte Football Money League 2025 report highlights: "in recent years, we have witnessed women’s football go from strength to strength in growing attendances, viewership, and commercial revenues, providing a strong business case for investment in the segment. This growth trajectory, fuelled by greater commercial revenue, is allowing women’s clubs to chart their own growth journey."

Besides all the above-mentioned points, women's football worldwide is still in an early stage of development, as clearly shown in the latest SPORTFIVE report. The average match attendance in the 2023-2024 season is 2,000-3,000 spectators (Germany, Australia, France, Spain), 7,000 in England, and 11,000 in the USA. 

We strongly believe that the development of women's football should not simply mirror the men's game. Instead, all stakeholders, including investors, should seize the opportunity to shape the future of the women’s game while recognising the differences in player development and audience.